The CEO of Alliance Manufacturing said to her new vice president of finance, “In the past, I had resistance to new ideas by employees who felt that our plans threatened their influence or their jobs. So, when you tell your collections department that we just hired a collection agency to handle bad debt, you may have to sell your collections manager and his associates on using the agency. You should emphasize the fact that nobody is going to be laid off.” Selling middle and supervisory managers on changes to overcome their resistance is often a necessary part of
Michael Porter proposed that business-level strategies originate with the primary competitive forces in the firm’s environment; these forces are the threats of
In a SWOT analysis, organizational strengths are
If Discovery, a nightclub in Cape Town, South Africa, was pursuing a focused-differentiation strategy, it might
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