A tire-fitting company is considering a promotion campaign to maximize its profits. The owner has to determine whether the promotion campaign will be centered on tire A or tire B. The parameters are: x1 = demand for tire A; x2 = demand for tire B; profit for tire A = 50 – 0.3×1; profit for tire B = 42 – 0.6×2; labor for x1 = 1 hour; labor for x2 = 1.2 hour; maximum labor = 120 hours. Based on Exhibit 10.4 and using Excel Solver, determine the maximum profit the tirefitting company can generate and which tire the campaign should promote.
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