Case Goronwy digital innovation Goronwy initially invested in a limited corporate website which…


Goronwy digital innovation

Goronwy initially invested in a limited corporate website which merely promoted its services and provided contact details. It then created a companion website specifically for repeat customers such as Blackwalls, so they could enter details of orders and track their progress from receipt through galvanisation to dispatch.
To enable fully transactional websites, organisations need to update the data dynamically from back-end databases, and to ensure that data entered by stakeholders update the company information systems effectively. So, when a customer inputs delivery details, this information needs to be available to all the other systems that need it. This demands integration and interoperability of front-end and back-end systems within the ICT infrastructure. For Goronwy, the back-end ICT infrastructure managed the data structures we described above as well as the business rules, update functions and transactions critical to what we referred to as the business layer.
After 10 years of operation, Goronwy decided to upgrade its ICT system onto a new hardware and software base, to make it easier to develop web interfaces and integrate them with a central corporate database system. The system was redesigned and rewritten, and the company also invested to ensure the privacy of electronic data held in the system, and the security of transactions travelling both within Goronwy and between Goronwy and the central ICT systems at Rito Metals. This continual investment in the ICT infrastructure is evidence of its growing value to the performance of the business.

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