Dow Corporation produces a wide variety of products ranging from raw chemicals that are used as inputs by other firms to final goods that are sold to consumers. Access Dow ’s home page at the following address:
a. Choose two or three product areas to explore on the Web site. Based on your investigations, what types of incremental decisions are most likely to be made for each of the product areas?
b. What do you think Dow ’s limiting resources might be?
c. In addition to profit considerations, what other qualitative factors might be considered in Dow ’s incremental decision making?
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