The three levels of activity, information and data make up the systems or patterns of action that…

The three levels of activity, information and data make up the systems or patterns of action that constitute Goronwy as an organisation. Within Goronwy, people articulate data structures, primarily through the interface of a specially designed (bespoke) ICT system. The articulation communicates what has happened, what is happening and what should happen to important actors. The communication allows actors to make decisions as to what action to take next.
In Figure 1.11, an electronic dispatch advice is created by a production clerk. This is a data structure. Data represented on this structure not only identifies and refers to things, it also informs somebody as to what to do next. The information communicated causes somebody to take action, namely, to load a particular truck with particular product.

The three levels of activity, information and data make up the systems or patterns of action that...

Activity systems are systems of coordination. They rely upon systems of communication – information systems. In  turn, an information system relies upon a system for the articulation of data structures – a data system. Delivery notes, dispatch notes and job sheets are all data structures articulated by key actors within the data system at Goronwy. Such data structures communicate important things of interest to them and they use them to become sufficiently informed to make decisions: in Goronwy’s case, for example, what material to galvanise. The actors then act on the basis of their decisions. If the data is incorrect, the wrong information is communicated and the wrong decisions will be made, causing activity to underperform.

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