A business is assessing the performance of their advertising campaign for
healthy snacks. They conducted a survey of people that had not used the
product before the ad campaign and the results are summarized below:
a) What is the estimated probability that a randomly chosen consumer
would have seen the ad?
b) What is the estimated probability that a randomly chosen consumer
would have seen the ad and tried the product?
c) Given that the randomly chosen consumer saw the ad, estimate the
probability the consumer tried the product?
d) Do you think the event a consumer tries the product is independent of
whether they have seen the ad? Justify your answer.
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