21. Once distribution's role in the overall marketing program has been agreed upon, a company needs to: a. determine the pricing strategy to be used b. select the type of distribution channel c. choose specific channel members 22. Intensity of distribution refers to: a. whether a direct or indirect channel was used b. the number of middlemen used at the wholesale and retail levels in a particular territory c. the amount of money spent on promotion d. which element of the marketing mix is emphasized _23. The door to door distribution channel used by Southwestern Company to sell books is a. producer to consumer b. producer to retailer to consumer c. producer to wholesaler to retailer to consumer d. producer to agent to retailer to consumer _24. Which of the following companies is most likely to use the producer to business user channel of distribution? a. a manufacturer of paint goggles b. an air conditioning manufacturer c. a manufacturer of computerized forms d. a hair stylist e. All of the above 25. Which of the following is LEAST likely to have a significant influence on the selection of distribution channels? a. geographic concentration of market b. order size c. psychographic segmentation d. type of market
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