This is an exercise in research for a company- COMCAST. Review worksheets one and two. Look for any ecological, ethical, or moral problems identified in your reviews. On that basis:
STEP 1- Use one or more academic sources to develop a short definition of stakeholders (up to 100 words).
STEP-2. Draw a mind-map of the stakeholders confronting your company in relation to the issue . What makes them stakeholders (third level)? Which stakeholders relate to other stakeholders? Or which stakeholders are secondary stakeholders who depend on the existence of primary stakeholders for their interest (for example, employee families are secondary stakeholders)?
STEP-3: Identify what you think is a critical stakeholder or stakeholder issue in your company’s environment (one component from your mind-map). There might be many critical stakeholders or stakeholder issues, but for this exercise you must choose one.
STEP 4-. Find three high quality academic sources (FROM LIBRARY)that help you understand that one component. (Use the standards for high quality. More than 20 minutes finding each high quality article suggests poor research skills on the part of the student.) Note: Your articles should not directly refer to your source company—this is external research to help your company.
STEP 5-. Briefly summarize the content of each academic source in your own words. Make sure you specify whether it is a theory or research article and in either case, what it concludes. (maximum of 100 words each) Read the materials on how to summarize an academic document.
5. Write a very brief memo style (not APA essay form. Use the “Ingre-Written Image Tips” and the “Developing a Business Recommendation” guides for help) report to the presumed head of your company (actual CEO or relevant Vice-President or senior manager). In this report:
MEMO report should be no longer than 350 words. (Note, it is much better to exceed the report length than to not say something you think must be said.)
This assignment will be marked out of 100 pts. as follows:
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