Business writing (e commerce, 20 pages)

The term project is about a virtual Business-to-Consumer e-commerce company you will establish and expand to B2B, m-commerce and collaborative commerce areas. Each student will study an existing B2C business they are free to choose, analyze this business thoroughly and build a fictional company in this business with the goal of determining how the Internet can be used for:

  • Implementing a B2B marketplace,
  • Implementing m-commerce,
  • Implementing collaborative commerce

The first phase of the project will be about analyzing the current business model being used. The second phase will be to decide on a strategy to integrate the above-mentioned items into your business. Based on the analysis, your company will develop a new Internet-based system and also develop a user interface for your Web site. Analysis Phase (Topic : I chose Online furniture and office store )

  • Industry Analysis: What is the current business model of this industry you chose? What are the technological challenges in this current model? What are the emerging models? Who are the leaders in your business, and what made them leaders? What are the social, organizational, behavioral and legal issues surrounding your industry?
  • Infrastructure Analysis: What is the information technology infrastructure required for your business? What would be needed additionally in the B2B, mobile, and collaborative commerce environments? What kind of infrastructure is being used by different companies in your business (if possible)?
  • Model Analysis: What are the common business models used in your e-business? What additional models could be necessary for your pending goals? What constraints do you have concerning competition? How would different firms collaborate in a model?
  • Product or Service & Customer Analysis: What are you selling? Whom are you selling it to? How do the products differ among competitors in the same business? Who are your primary customers? What do your customers think about your business’ strengths and weaknesses? provide references
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