•Does the copy provide the “who, what, when, where, why, and how”? •Is the copy tailored to a specific audience? •Is the information presented in a quick- and easy-to-understand format?
A.Formatting: Revise the materials so that they conform to the Associated Press style format and adhere to the outlined requirements. Apply the editing shorthand used throughout the course.
B.Consistency: Edit the materials for consistency in tense, number, and gender, and ensure that appropriate word choice, word forms, and symbols are used consistently throughout the piece. Include any annotations to the author with recommended revisions where necessary. (For example, if percentages are used throughout the article, all instances of percentage should say “percent”—not “%” or “per cent.”)
C Readability: Edit the materials for readability. Is there information missing that leaves the reader wondering or guessing? Include any annotations with recommended revisions to the author where necessary.
D,.Audience: Revise the materials to ensure they are appropriate in meeting the needs of the audience for which they are intended. Include any annotations with recommended revisions to the author where necessary.
E. A.Audience: Revise the materials to ensure they are appropriate in meeting the needs of the audience for which they are intended. Include any annotations with recommended revisions to the author where necessary.
SUBMITTED AS 2 documents,
Marketing Brochure Copy, you will submit an edited and revised marketing brochure copy. Does the copy provide the “who, what, when, where, why, and how”? Is the copy tailored to a specific audience? Is the information presented in a quick- and easy-to-understand format?
Designed Marketing Brochure
you will submit an edited and revised designed marketing brochure.
Check to make sure no more than three different fonts and font sizes are used. Is the font too playful?
Is it easy-to-read? Keep these questions in mind when examining the designed piece.
Do the images match the topic of the brochure? Are they unique? Do you feel the images need to be changed? If so, to what?
Is the copy consistent in regards to spacing? Are the images spaced properly and are the sizes appropriate?
Check for font colors. Do the colors fit with the final brochure or should they be changed?
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