“Consumer Behavior Blog Post –Are You Getting the Message? “ Please respond to the following:

• Recall two (2) media appeals that you have recently noticed on Facebook, or another social media source. Discuss these two (2) examples of message appeals in your blog post. Provide a detailed description, and judge whether the appeals are effective for that product or company. (Hint: See Chapter 7 in the textbook for more details).

• Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.

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For this wks discussion, I strolled through my facebook to pick 2 company ads. The first interesting one to come up was for Invisasox. The ad was for no show socks that do not slide off. The ad states they are guaranteed to stay on! Which intrigued me because I have never had a no show sock fit well or stay on. The short appeal shows examples of feet coming in and out of different types of shoes while the sock stays in place. It touches on the quality of the material and design. There is no direct communication about price during the ad- you have to click on the website for more details. Because the “no sock” look is in fashion- this sock would appeal to lots of consumers.

The offered guarantee is meant to show credibility – which touches on ethos. The ability to wear a no show sock comfortably hits on pathos (no more frustrations from socks falling off). This ad was pretty basic- but if I had to pick an advertising appeal style I would say Social since this type of sock is considered so stylish now.

The second ad was for Dualpolymer Waterless Car Wash. It used the Rational Appeal- the ad made you feel that you needed it. The spokesperson showed how easy the product cleaned and shined the car. He uses the word easy many many times. The ad also touched on the technology of the product and how that makes it a superior product compared to its competitors. The ad was effective because I am seriously considering purchasing some!

2. e Woods

RE: Week 4 Discussion