Promotional Writing



  • Identify a social enterprise or less well-known charity (Based on Singapore) that will form the basis.
    • By focusing on a specific organization, the assessment can be made more relevant and interesting for you.
    • This means you will have to research the organization and fully understand what it is trying to achieve.
    • You need to agree your social enterprise and outline what you believe it is trying to achieve.
  • So, what does this assessment mean for your social enterprise?
    • Think about preparing a speech/presentation to get in more volunteers, get people to sponsor/donate to the organization, or for school children to get involved.
    • The list is endless depending on your chosen organization and what you are trying to achieve.
  • Require to do:
    • 5-min speech – about 600-700 words
      • Designed to persuade a group of people to do something.
      • You should identify your audience and construct the speech so that it appeals to them, and it likely to persuade them.
      • You will be marked on the structure of the speech; the use of persuasive triggers; how well the speech is tailored to the audience and clarity of the speech.
      • Write in short sentences.
      • You may refer to the template (Speech Planning Worksheet (1).pdf)
    • Commentary – 500 words
      • To support your speech, at the end add a reflective commentary, showing why you wrote your speech as you did.
    • 1 News release – about 500-600words
    • A blog post – about 500-600words
    • An infographic
      • If not sure how to create, maybe can provide me with more information, so I can try to create at my end.
    • An article – about 500-600words
    • An advertisement
      • If not sure how to create, maybe can provide me with more information, so I can try to create at my end.
    • Rephase mission and value of the chosen organization.
      • Do not copy and paste.
    • Website architecture
      • the template (Website Map and Architecture Document.pdf) will be attached, please use the table from page 1.
      • For ‘URL’ under the table, you may leave blank or you may suggest a name for the URL link.
      • I will be doing a simple website consist of About us (Mission and value), News release, blog post, infographic, article, advertisement.
  • Extra information:
    • For News release, blog post, infographic, article, and advertisement,
      • Aim to let people see it on the website.
      • Follow up on the speech.
      • What is the call of action for the speech?
        • Call for their action to act as what you intended for your audience in the speech.
      • Try not to have repetitive content.
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550 words
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