REVISING this broushers


1- Brouhore (1):regarding the “agrees with” brochure — I kind of think it’s a little dense. There are an awful lot of sections of margin-to-margin text, and some of the language is more technical than a non-expert audience is going to be looking for.

I’d suggest deciding what the most important points are that you want to communicate and leave out the less important, as well as what technical terms can be left out and which ones needs to be kept along with a very brief explanation of the term.

I’d also see if I could present at least some of this information in the form of bullet points instead of full sentences. Bullet points are easier for nonexpert audiences to absorb, and the white space makes the brochure more visually appealing. (We’ve all opened a textbook and seen all those words on the page and gone “ugh!,” right! Well, the brochure audience will too, but because this isn’t a textbook, they just won’t read it!)

2- Brouchore(2):regarding the “disagrees with” brochure — I think I’d say something kind of similar to what I said about Yusur’s “disagrees with” brochure.

This looks awfully similar to the “agrees with” brochure, I think. I don’t really see it acknowledging the reasons why your intended reader disagrees with you, and in fact I’m not entirely sure what it is that they believe about gender and brains. And because the brochure doesn’t acknowledge the beliefs of the reader, there’s no way for you to counter those beliefs.

The brochure provides a lot of facts, but people’s beliefs about gender aren’t just about facts. They’re wrapped up in social and cultural values, ideas about nature and tradition and family relationships. I’d love to see this brochure think about what some of those might be and show how your argument doesn’t threaten the intended reader’s world in the ways that they’re probably afraid it would

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