Short Paper

Company – Bank of America Corporation (BAC)

Background :

Headquartered in
Charlotte, North Carolina, Bank of America Corporation serves
individuals, businesses, institutional investors, and large corporations
and governments worldwide on a variety of financial needs. Having over
209 thousand employees, Bank of America reported 2017 revenues in excess
of $87 billion. The company operates in over 40 countries and all 50
U.S. states with a footprint that includes 80 percent of the U.S.
population. The company has over 16,000 ATMs and 34 million accounts
with 25 million mobile users and 5,500 branches. The company serves over
three million small business owners and is considered the global leader
in investment banking and trading. By some metrics, Bank of America is
the second largest bank in the United States.

The organization is made up of Bank of
America, Merrill Lynch, U.S. Trust, and Bank of America Merrill Lynch
and offers eight lines of businesses. These include retail, preferred
and small business, Merrill Lynch Wealth Management, and U.S. Trust for
individual consumers. The company offers commercial, corporate, and
investment banking to businesses. For institutional investors, Bank of
America offers brokerage, banking, trust, and retirement products.

Task :

Minimum of 7 pages including charts, pictures and text content in APA format and use at-least 7-10 references from different resources.

Presents a balanced, in-depth, and critical assessment of the facts of the case in light of relevant scholarly research and business data;

Develops insightful and well-supported conclusions using reasoned, sound, and informed judgements.

  • Opportunities
    • Identify opportunities in the industry (and/or external environment) and answer the following questions:
      • How is this opportunity related to serving the needs of our target market?
      • What actions must the organization take to capitalize on this opportunity?
  • Threats
    • Identify threats in the industry (and/or external environment) and answer the following questions:
      • How is this threat related to serving the needs of our target market?
      • What actions must the organization take to prevent this threat from limiting the capabilities of the organization?

Note :

Make sure all the above points in Opportunities and Threats are covered including current info and Minimum of 7 pages.

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